Now Forming | Beta Cohort
You've Been Meaning to Raise Your Rates for a While Now
The Underpricing Fix is a 6-week group coaching program for private practice dietitians who are ready to stop letting guilt and fear make their pricing decisions for them.
This is not about telling you to charge more. You already know you should. This is about understanding why you haven't been able to, and finally changing that.
Why Information Alone Has Never Been Enough
Most dietitians who know they are undercharging have tried to fix it. They have read the articles. They have done the math. They have told themselves that next month they will raise their rates.
And then the guilt shows up.
The fear that clients will leave. The worry that wanting more money makes them less ethical, less accessible, less aligned with why they got into this field.
That cycle doesn't break with more information.
It breaks when you get to the root of what is actually driving it.
The Underpricing Fix
This is where the belief work actually happens.
The Underpricing Fix is a 6-week small group program for private practice dietitians who are ready to stop undercharging for good.
You will examine the money beliefs keeping your rates where they are, calculate what you actually need to earn, and set and implement new rates before the program ends.
Not think about it. Not plan to. Actually do it.
By the time you finish, charging what you need to charge will feel less like a moral dilemma and more like a decision you are allowed to make.
What Shifts When the Underpricing Stops
Before
- Seeing clients five days a week and coming home exhausted every single day
- Charging $135 because the dietitians nearby charged $150
- Credentialed with insurance and resentful of the reimbursement rates
- Wondering if private practice was always going to feel this way
- No boundaries around her schedule, seeing clients at all hours
- No financial cushion for slow months or unexpected expenses
- No retirement contributions
- Doing everything alone because there was no margin to delegate
After
- Seeing clients four days a week and one full day designated to self-care
- Workdays ending at 4pm and fulfilling evenings at home with the family
- A rate based on actual financial needs, not what everyone else charges
- Off insurance panels and seeing the clients worth showing up for
- Off insurance panels and with a caseload that feels energizing instead of draining
- Over $10K gross revenue per month and finally feeling like it should
- A business savings fund in a high yield savings account
- Regularly contributing to a retirement investment account
- A virtual assistant handling the tasks that belong off your plate
What Happens Inside The Underpricing Fix
The Underpricing Fix moves through three connected phases. Each one builds on the last so that by the time you reach implementation, you're not white-knuckling your way through a rate increase. You're ready for it.
Phase 1: Why Knowing Better Hasn't Been Enough
Most dietitians assume they already know why they are undercharging. This phase goes deeper than you expect. You will identify the exact thoughts and stories that have been quietly running your pricing decisions, including ones you have never recognized as the problem before.
Phase 2: The Number That Changes Everything
This is not a generic income goal exercise. When you know exactly what you need to earn to cover your life, your practice, and your financial goals, everything shifts. You will calculate that number, build a rate around it, and walk away with a figure you did not pull from thin air or copy from someone else. It is a number that makes sense for your life, which means you can set it and mean it.
Phase 3: The Moment It Stops Feeling Impossible
Knowing your new rate is one thing. Saying it out loud is another. In the final weeks you will practice communicating your rates, handle the conversations that feel hardest (including discount requests), write the actual emails to existing clients, and implement your new rates before the program ends. This is not a theoretical exercise. You will do it.
The real results from doing this work
$250+ Session Rate
What becomes possible when you set your rates based on what you actually need to earn rather than what everyone else is charging or what feels safe to ask for.
$10K+ Monthly Revenue
What becomes possible in a single month when you stop letting guilt make your pricing decisions and start making them based on your real financial needs.
$125K Gross Annual Revenue
What a private practice dietitian can generate seeing 10 clients a week at $250 per session. Not a stretch goal. Just what the math looks like when your rates are where they need to be.
The Underpricing Fix Is for You If...
- You are a private practice dietitian who knows her rates are too low but guilt, fear, or comparison has stopped her from changing them
- You have tried to raise your rates before and talked yourself out of it
- You are tired of making financial decisions based on what feels safe rather than what you actually need
- You want to work through this with a small group of dietitians who understand exactly what you are navigating
- You want clarity and implementation support, not just information
- You are ready to actually raise your rates during the program, not just think about it
This Is Not the Right Fit If...
- You are looking for a business strategy program or a roadmap to building a bigger practice
- You want tactics without examining how your beliefs about money are influencing your decisions
- You are not yet willing to look closely at why raising your rates feels so hard
- You are looking for a quick fix or a formula to copy without doing the underlying work
- You think working more hours or seeing more clients is the primary solution to income instability
If you are looking for clarity you can act on instead of hype, urgency, or one-size-fits-all advice, you will feel at home here.
You Have Been Putting This Off Long Enough
The next cohort of The Underpricing Fix is forming now. Spots are limited to 5 to 6 participants to keep the group small and the conversation real.
Join the waitlist to be the first to know when applications open.
Frequently Asked Questions
Knowing and doing are two very different things when money beliefs are involved. If knowing were enough, you would have already raised your rates. The Underpricing Fix is specifically designed for dietitians who are stuck in that gap between knowing and doing. That is exactly the problem it solves.
A book gives you information. The Underpricing Fix gives you a structured process, a small group of peers who are navigating the same thing, direct feedback on your specific situation, and accountability to actually implement. Most people who read books about money mindset feel inspired for a week and then go back to charging the same rates. This program is designed so that does not happen.
The program is built around implementation, not just insight. By Week 5 you are drafting real emails to existing clients and practicing real conversations. The structure is intentional: we do not leave the hard part until after the program ends. That said, this work requires your honest participation. The more you put in, the more you will get out.
Yes. Six weeks is enough time to identify the specific beliefs that have been driving your pricing decisions, do the work to shift them, and implement your new rates before the program ends. The goal is not to overhaul every relationship you have ever had with money. It is to get you to the point where raising your rates feels like a decision you are allowed to make, and then actually make it. That shift is real, and it is enough to change how you approach every pricing decision going forward.
You will share what you are comfortable sharing. The group is small (5 to 6 participants) and confidentiality is a condition of participation. That said, some honest conversation about rates and income is part of the work, because one of the beliefs we address is the shame and secrecy around money that keeps dietitians undercharging. You will not be forced to share anything, but you may find that sharing more than you expect is part of what makes the program work.
All sessions are recorded. You will get the most out of the program by attending live when possible, but life happens and recordings are available. That said, the group dynamic and real time conversation are a significant part of what makes this program work, so consistent attendance matters.
Yes. You do not have to be in crisis to benefit from this work. Many dietitians come to The Underpricing Fix before hitting the wall because they can feel themselves heading there and want to get ahead of it. The earlier you address underpricing, the less damage it does.
If you are not sure, that uncertainty is worth exploring. The program starts by helping you calculate what you actually need to earn, which gives you a clear benchmark. Some participants discover their rates are closer than they thought. Others discover the gap is larger. Either way, knowing is better than guessing.
Waiting until you are busier is one of the most common reasons dietitians put this off, and it rarely works the way they hope. Being busier does not make the guilt go away. It just means you are undercharging more clients. If the beliefs are there now, they will still be there when you are fully booked. Now is a reasonable time to address them.
Each week includes a short exercise or worksheet that takes about 30 to 45 minutes to complete. The program is designed for private practice dietitians with full schedules, not for people with unlimited time.
You will leave with your new rates set and implemented, a clearer understanding of how your money beliefs affect your financial decisions, and practical tools you can return to whenever pricing conversations come up. Some participants go on to explore the full Dietitian Wealth Accelerator program, which addresses income structure and building scalable income models. That is entirely optional.
