Knowing and doing are two different things when money beliefs are involved. If knowing were enough, you would have already raised your rates. The Underpricing Fix addresses the specific thoughts and feelings that make the action feel impossible, so that raising your rates becomes something you actually follow through on.
A book gives you information. This program gives you the structure, the community, and the accountability to actually implement. You will do the belief work alongside other private practice dietitians who are carrying the same guilt, the same fears, and the same professional conditioning. That shared context matters. It is also why this is not a generic business coaching program — it is built specifically for dietitians.
Most dietitians who join this program have been sitting with this problem for years. Six weeks does not undo years of conditioning. But it does create enough structure, accountability, and community to finally move through what has been keeping you stuck. That is a different ask than resolving everything.
That is exactly what the program is designed to prevent. The belief work, the group accountability, and the implementation structure exist specifically so that raising your rates is not something you plan to do. It is something you do.
You share what you're comfortable sharing. The cohort is small (five participants), which means the conversations are real and the support is genuine. But you are never required to disclose specific numbers if that doesn't feel right to you.
The program is designed for private practice dietitians with a consistent client base who haven't been able to raise their rates. Everyone in the cohort is navigating the same core struggle, even if the specifics look different. That shared experience is a big part of what makes the group format work.
All sessions are recorded, but this is not a program designed to be watched on replay. The cohort is small and the live conversations are a big part of what makes the work stick. Plan to attend live.
Session times are decided collectively by the cohort before the program begins. Once you are accepted into the program, you'll receive a scheduling survey so the group can find a time that works for everyone.
This program is designed to reach you before burnout, not after. If you're noticing the slow weeks starting to scare you, feeling the financial hit of every cancellation, or putting off a rate increase you know you need, that is the right moment to do this work. Waiting until things feel more urgent just means more time at a rate that isn't covering what your practice needs.
The Price of Underpricing Calculator will give you a clearer picture of what the gap is actually costing you. If the number surprises you, that's useful information. If it doesn't, the program may not be the right fit right now.
That's actually the most important reason to be here, not a reason to stay away. The program is specifically designed for dietitians who have tried and hit the same wall. The difference is that this time the belief work happens first, so when you raise your rates, they hold.
The program is $997, or 6 weekly payments of $180. If you're on the fence about the investment, it's worth running your numbers through the Price of Underpricing Calculator first. Seeing the actual cost of staying where you are can make the decision clearer in either direction.
More clients sounds like the logical next step when income feels tight. But volume doesn't solve a pricing problem. It just means more sessions at a rate that still isn't covering what your practice needs. The Underpricing Fix addresses the part that more clients can't.
This program is designed for dietitians who are ready to act, not just reflect. If something is holding you back from feeling ready, it's worth paying attention to that. The right time to join is when you're genuinely prepared to raise your rates before the six weeks are up.
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